Case Study: Australian National Maritime Museum streamlines user journeys and boosts engagement with Pollen

Australian National Maritime Museum streamlines key journeys and boosts engagement with Pollen

Pollen partnered with the Australian National Maritime Museum to redesign its website. The museum needed to streamline key user journeys, like ticket purchases, while also creating a more immersive experience to encourage deeper exploration of its maritime themes and collections.

Pollen delivered the solution through co-design, user research, and a new design system. They simplified navigation and improved content discovery, resulting in an intuitive website that balances transactional efficiency with engaging storytelling. The new platform enhanced the digital brand presence and provided a scalable foundation for future growth, with the museum team expressing great enthusiasm for the outcome.

Australian National Maritime Museum