Case Study: Wham-O turns Frisbee into a sport with The Pollack PR Marketing Group

Wham-O launches Frisbee Sport into match play with The Pollack PR Marketing Group

Wham-O, makers of the Frisbee, faced the challenge of moving the product from the toy category into a new Frisbee Sport line. Their goal was to reconnect with enthusiasts and create a new generation of loyalists. To address this, they worked with The Pollack PR Marketing Group on a brand marketing and earned media strategy.

The Pollack PR Marketing Group implemented a family-focused media relations program and a school physical education curriculum. The campaign secured major media features on outlets like The History Channel and the Associated Press. This media attention directly led to the Frisbee Sport Disc being officially approved for match play by the Ultimate Players Association.

Wham-O