Case Study: Wham-O reignites outdoor fun with The Pollack PR Marketing Group

Wham-O generates 260 million print impressions in four months with The Pollack PR Marketing Group

Wham-O, the iconic toymaker behind the Hula-Hoop and Frisbee, faced the challenge of losing customers to video games and technology. They enlisted The Pollack PR Marketing Group to find creative ways to reignite excitement for their new outdoor product lines and recapture their market share.

The Pollack PR Marketing Group developed a multi-media campaign banking on nostalgia to attract parents, encouraging them to purchase the toys for their children. The solution included targeted summer and winter campaigns pitched to the top media markets. This strategy generated over 260 million print impressions in just four months and secured features on major television shows including The Today Show, GMA, and The Tonight Show with Jay Leno.

Wham-O