Case Study: Water and Power Community Credit Union boosts brand awareness with The Pollack PR Marketing Group

Water and Power Community Credit Union raises scholarship money for 21 students with The Pollack PR Marketing Group

The Pollack PR Marketing Group was engaged by Water and Power Community Credit Union (WPCCU), which needed to enhance its community brand awareness and expand its customer base beyond its original utility employee demographic.

The vendor conceptualized and executed a highly creative earned media campaign featuring unique experiential events like "Moolah Madness" and "Cold Hard Cash." The Pollack PR Marketing Group also organized community-focused job fairs and a Little League home run derby that raised scholarship money for 21 students. This strategy generated significant media attention, which successfully increased WPCCU's customer base and overall brand awareness.

Water and Power Community Credit Union