Case Study: USO mobilizes grassroots fundraising with The Pollack PR Marketing Group

USO mobilizes grassroots fundraising for 2.5 million service members with The Pollack PR Marketing Group

The USO, an organization supporting millions of service members and their families, sought to diversify its funding sources beyond major corporate donors. The Pollack PR Marketing Group was engaged to develop a strategy to tap into grassroots individual fundraising.

The Pollack PR Marketing Group designed and executed experiential fundraising campaigns, including 'Barbecue for the Troops' and 'Dance for the Troops', to mobilize individuals to host local events. Each campaign was supported with media relations, strategic partnerships, and outreach. The Pollack PR Marketing Group successfully mobilized a national fundraising campaign through these grassroots efforts.

USO