Case Study: USC Marshall School of Business achieves #1 ranking in entrepreneurial studies with The Pollack PR Marketing Group

USC Marshall School of Business ranks #1 in entrepreneurial studies with The Pollack PR Marketing Group

The USC Marshall School of Business sought to raise its visibility among major business school rankings for its Lloyd Greif Center for Entrepreneurial Studies. The challenge was that the center's esteemed faculty and their accomplishments were largely unrecognized outside of academia. To address this, they engaged The Pollack PR Marketing Group.

The Pollack PR Marketing Group implemented a media outreach and thought leadership campaign. This involved targeting individual judges who influence rankings and placing faculty bylined op-eds in major business publications. The solution successfully raised the program's profile, resulting in the Lloyd Greif Center being ranked as the number one program for entrepreneurial studies in the country by Success Magazine.

USC Marshall School of Business