Case Study: USA Triathlon builds excitement for the Legacy Triathlon with The Pollack PR Marketing Group

USA Triathlon builds excitement for the Legacy Triathlon with The Pollack PR Marketing Group, earning coverage in 3+ major outlets

The customer, USA Triathlon, faced the challenge of building enthusiasm for its first Los Angeles-area race, the Legacy Triathlon, in anticipation of the 2028 Summer Olympic Games. The organization engaged The Pollack PR Marketing Group to promote this event and the news of a new annual race series on the future Olympic course.

The Pollack PR Marketing Group facilitated partnerships with local cities and secured significant media coverage for the event's unveiling, including features in outlets like the Long Beach Press-Telegram, KABC7, and KCBS2. The agency also managed the event's streaming to an online audience via Facebook Live, successfully generating widespread local, national, and international attention for USA Triathlon.

USA Triathlon