Case Study: Tipico Sportsbook achieves 37 billion media impressions with The Pollack PR Marketing Group

Tipico Sportsbook generates 37 billion media impressions with The Pollack PR Marketing Group

Tipico Sportsbook, an online gambling company, faced the challenge of launching in the highly competitive Ohio market and needed to create significant buzz to drive awareness and first-time deposits. They enlisted The Pollack PR Marketing Group to execute a high-impact media relations strategy to outmaneuver their Fortune 500 competitors.

The Pollack Group devised a robust media plan that positioned Tipico as Ohio's local sportsbook, leveraging its technology and hyperlocal partnerships. The solution secured over 1,000 media placements and 19 billion media impressions, significantly increasing traffic to Tipico's website and app. The Pollack Group also created Tipico's Fair Play Pledge initiative and a thought leadership program, which resulted in top-tier coverage in outlets like the Associated Press, USA Today, and ESPN, achieving the primary goal of driving awareness and deposits.

Tipico Sportsbook