Case Study: Sanyo Corporation achieves pre-launch buzz with The Pollack PR Marketing Group

Sanyo Corporation launches influencer campaign with The Pollack PR Marketing Group, earning 50+ pre-launch media features in 4 months

The Pollack PR Marketing Group was engaged by Sanyo Corporation to launch the new Xacti Sound Recorder. The challenge was to break through a crowded market where convincing consumers to adopt the product without trying it first was seen as nearly impossible.

The agency's solution was to execute one of the nation's earliest influencer campaigns, targeting musicians, educators, and performers across genres to review the product and organically advocate for it within their networks. This was supplemented by a microsite and online contest. The Pollack PR Marketing Group successfully generated pre-launch buzz, resulting in feature requests from over 50 media outlets before the product even reached the market.

Sanyo Corporation