Case Study: Santa Monica Pier Centennial Producer achieves 3M social and 400M media impressions with The Pollack PR Marketing Group

Santa Monica Pier Centennial Producer generates 3 million social media impressions with The Pollack PR Marketing Group

The Pollack PR Marketing Group was engaged by the producer of the Santa Monica Pier Centennial to generate widespread awareness and nostalgia for the iconic landmark's 100th anniversary. The challenge was to celebrate the pier's rich history and promote a series of celebratory events to both the local community and a national audience.

The Pollack PR Marketing Group implemented a nationwide media blitz focusing on the pier's legacy and its celebratory events. The solution involved earned media, social media management, and video production, which generated over 3 million social media impressions and secured over 400 million media impressions.