Case Study: RPM achieves 870M+ media impressions with The Pollack PR Marketing Group

RPM secures 870M media impressions in 6 months with The Pollack PR Marketing Group

RPM, an international supply chain technology company, faced the challenge of transitioning from a startup to an industry leader following the COVID-19 pandemic. Their goal was to efficiently convey their value and expertise to a broader audience while expanding their business model. To tackle this, RPM partnered with The Pollack PR Marketing Group for a comprehensive media relations and thought leadership platform.

The Pollack PR Marketing Group revamped RPM's messaging to highlight its unique value and crafted targeted news pitches that leveraged industry trends. This strategy positioned RPM's executives as go-to sources for innovation. The results were significant, generating over 870 million media impressions and an advertising equivalency value of $1.4 million within six months. This effort successfully established RPM as an industry leader and paved the way for expanded reach.

RPM