Case Study: RKF achieves national media presence with The Pollack PR Marketing Group

RKF increases national media presence with The Pollack PR Marketing Group, featured in The New York Times and Wall Street Journal

The Pollack PR Marketing Group was engaged by RKF, the nation's largest independent retail real estate firm, to increase its national media presence. The challenge was to position RKF's leadership as experts in a competitive media landscape, particularly within hyper-urban markets focused on retail and real estate.

The Pollack PR Marketing Group developed a strategy to position RKF's senior leaders and brokers as industry experts on major trends. This involved building specific media relationships across real estate, business, and lifestyle publications. As a result, RKF was featured in top-tier outlets like The New York Times and The Wall Street Journal. The agency also served as corporate counsel for the brand’s acquisition by Newmark, significantly elevating the firm's profile.

RKF