Case Study: Resorts World Las Vegas achieves category-leader status with The Pollack PR Marketing Group

Resorts World Las Vegas earns 1.8 billion media impressions with The Pollack PR Marketing Group

Resorts World Las Vegas faced the challenge of distinguishing itself in a competitive luxury hospitality market and elevating its national media presence. They turned to The Pollack PR Marketing Group to serve as their national media relations lead and execute an earned media strategy.

The Pollack Group crafted narratives to connect the resort to major cultural events, securing extensive coverage in top-tier publications. Their efforts yielded over 1.8 billion earned media impressions, shifted media sentiment to position RWLV as a category leader, and established it as a top 5 most talked-about resort during major events like the Super Bowl.

Resorts World Las Vegas