Case Study: Rain Bird achieves leadership in water conservation with The Pollack PR Marketing Group

Rain Bird creates The Intelligent Use of Water with The Pollack PR Marketing Group

Rain Bird, a 75-year-old irrigation manufacturer, faced a potential environmental crisis perception for being in an industry associated with wasting water. The Pollack PR Marketing Group was engaged to help reposition the company ahead of the growing global water scarcity crisis.

The Pollack Group developed and implemented a comprehensive corporate rebranding campaign titled "The Intelligent Use of Water." This multi-pronged solution positioned Rain Bird as a thought leader through initiatives like white papers, global summits, film competitions, and a secured partnership for the Tournament of Roses Parade. The campaign successfully solidified Rain Bird's position as an industry leader in landscape water conservation insights.

Rain Bird