Case Study: Rain Bird attracts global talent for its water conservation campaign with The Pollack PR Marketing Group

Rain Bird attracts 87 film entries in 3 months with The Pollack PR Marketing Group

The Pollack PR Marketing Group developed a campaign for Rain Bird to address the global challenge of water scarcity. The goal was to creatively engage a millennial audience and raise awareness about the urgent issue of water conservation.

The solution involved creating the "Intelligent Use of Water" film competition, which was promoted via a microsite, social media, and grassroots outreach to filmmakers and students. The Pollack PR Marketing Group executed this experiential campaign, which successfully attracted 87 film entries from around the world. The effort generated significant earned media coverage in outlets like KTLA and Movie Maker Magazine.

Rain Bird