Case Study: Oceanic Society achieves 1 billion media impressions in 48 hours with The Pollack PR Marketing Group

Oceanic Society generates 1 billion media impressions in 48 hours with The Pollack PR Marketing Group

The Oceanic Society, a non-profit organization focused on environmental conservation, worked with The Pollack PR Marketing Group to promote its 5 x 50 campaign and key conservation issues. The challenge was to amplify the organization's message and partnerships to a broader audience.

The Pollack PR Marketing Group successfully implemented a newsjacking strategy when a relevant news story about plastic pollution broke. The agency secured interviews for the client's spokesperson with major outlets like the Washington Post, resulting in 73 articles and approximately 911 million media impressions in under 48 hours. This effort also increased Oceanic Society's social media followers by 350%.

Oceanic Society