Case Study: NextSport breaks through holiday launch clutter with The Pollack PR Marketing Group

NextSport lands media coverage in Sports Illustrated Kids and GamePro Magazine with The Pollack PR Marketing Group

The Pollack PR Marketing Group was engaged by NextSport to address the challenge of launching its Fuzion Electron four-wheel sports scooter during the congested holiday season. The goal was to position the new product as a must-have gift for children and break through the clutter of numerous competing product launches.

The Pollack Group implemented a strategy that targeted both children and their parents. They pitched the product to kids as the next generation of scooters while emphasizing its safety and value to parents. The solution resulted in significant earned media, including features in Sports Illustrated Kids and GamePro Magazine, as well as numerous TV spots. This media attention successfully made the Fuzion Electron one of the season's hottest gifts for kids.

NextSport