The Pollack PR Marketing Group
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Case Study: NewPoint Real Estate Capital Secures 560M+ Media Impressions with The Pollack PR Marketing Group
A The Pollack PR Marketing Group Case Study
NewPoint Real Estate Capital secures 560M+ media impressions with The Pollack PR Marketing Group
NewPoint Real Estate Capital, a real estate lending platform, launched in 2021 and faced the challenge of establishing its brand and promoting its services to fill financing gaps in the U.S. housing market. To address this, they partnered with The Pollack PR Marketing Group for strategic marketing and public relations support.
The Pollack Group implemented a solution combining media relations, digital marketing, and social media. This included generating a steady cadence of news announcements and establishing NewPoint's leadership as industry experts. The efforts by The Pollack Group yielded significant results, securing over 560 million media impressions and 232 individual pieces of coverage in 2022 alone, successfully raising the company's profile.
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