Case Study: Make-A-Wish Foundation boosts visibility with The Pollack PR Marketing Group's "Wish It Blue" campaign

Make-A-Wish Foundation secures 100 million media impressions a year with The Pollack PR Marketing Group

The Make-A-Wish Foundation of Greater Los Angeles needed to reconnect with its community and foster new marketing relationships. They engaged The Pollack PR Marketing Group for assistance.

The Pollack Group launched a 60-day campaign called "A Season of Wishes," which included the "Wish It Blue" initiative that lit major Los Angeles landmarks in the foundation's signature color. This effort secured over 100 million media impressions annually and featured the foundation's stories in media outlets worldwide, significantly elevating its visibility.

Make-A-Wish Foundation