Case Study: Louisiana Office of Tourism boosts visibility with The Pollack PR Marketing Group

Louisiana Office of Tourism secures 4.5 million broadcast impressions with The Pollack PR Marketing Group

The Louisiana Office of Tourism faced a significant decline in visitors due to the COVID-19 pandemic and sought to reignite interest in the state. They engaged The Pollack PR Marketing Group to handle media relations for their first-ever appearance in the Macy’s Thanksgiving Day Parade.

The Pollack Group managed the announcement media relations and provided on-site support at the parade, securing interviews and acting as a liaison. Their efforts resulted in over 4.5 million broadcast impressions and 2,183 articles with a total readership of 6.1 billion. The Pollack Group successfully provided extensive post-campaign metrics to demonstrate the campaign's measurable impact.

Louisiana Office of Tourism