Case Study: Human Touch redefines massage chairs with The Pollack PR Marketing Group

Human Touch earns 2009 Gear Award and major media placements with The Pollack PR Marketing Group

The Pollack PR Marketing Group was engaged by Human Touch, the nation's leading supplier of massage chairs, to help showcase its newly re-branded consumer product division and redefine its product category. The challenge was to shift media perception of massage chairs from being viewed as a simple luxury indulgence to an essential part of health and wellness.

The Pollack Group implemented a national public relations campaign that began by maximizing visibility at key technology and design trade shows. They engaged trade show participants and national broadcast media to experience the award-winning HT-7450 massage chair firsthand. The solution successfully refocused the media's perception, secured features in major outlets like CNET, The Wall Street Journal, and Apartment Therapy, and achieved numerous TV placements, including on MTV’s The Real World.

Human Touch