Case Study: Horwin America achieves a standout U.S. launch at CES with The Pollack PR Marketing Group

Horwin America earns 844 million impressions with The Pollack PR Marketing Group

Horwin America, a global innovator in high-tech mobility, sought to make a powerful entry into the U.S. market with the launch of its groundbreaking SENMENTI series of electric motorcycles at CES 2024. The company partnered with The Pollack Group to amplify its debut and drive awareness among industry stakeholders, media, and consumers, aiming to establish itself as a leader in the emerging electric motorcycle market.

The Pollack Group crafted an integrated communications strategy that included targeted media outreach, facilitating event participation, and managing all media engagements during CES. This effort resulted in 159 earned media placements and over 844 million media impressions, with coverage secured in prominent outlets like Forbes, Reuters, and WIRED, successfully revolutionizing the brand's mobility launch.

Horwin America