Case Study: Happy Wax elevates brand awareness with The Pollack PR Marketing Group

Happy Wax secures national coverage and launches first commercial with The Pollack PR Marketing Group

Happy Wax, a manufacturer of wax warmers and scented wax melts, sought to increase its national brand awareness and reduce its dependency on Facebook advertising. The North Carolina-based company also needed to develop consistent corporate messaging. To meet this challenge, they partnered with The Pollack PR Marketing Group for its brand marketing and earned media services.

The Pollack PR Marketing Group developed corporate messaging for Happy Wax and wove it into a media pitching strategy. The solution included securing features in national outlets like Buzzfeed, Country Living, and Apartment Therapy. The vendor also directed and produced the company's first-ever commercial, which aired nationwide on connected TV, successfully elevating the niche brand to a category leader.

Happy Wax