Case Study: Farmers & Merchants Bank builds recognition and thought leadership with The Pollack PR Marketing Group

Farmers & Merchants Bank gains coverage in 3 top publications with The Pollack PR Marketing Group

The Pollack PR Marketing Group worked with Farmers & Merchants Bank, a family-owned bank with 23 branches in Southern California. The bank's challenge was its need for greater external exposure to retain its leadership position, as it sought to stand out and preserve its traditional community values in a competitive era.

The Pollack Group implemented a PR strategy to garner media attention for the bank's community events and position its executives as thought leaders on subjects like lending. The results included features in top publications such as the Los Angeles Times, American Banker, and the LA Business Journal, which helped the bank reach deeper into its communities and be recognized as a dependable banking leader.

Farmers & Merchants Bank