Case Study: Drop.io gains brand visibility and thought leadership with The Pollack PR Marketing Group

Drop.io gains major press coverage and is acquired by Facebook in 2010 with The Pollack PR Marketing Group

The Pollack PR Marketing Group was hired by drop.io, an early online file sharing company, to increase market awareness before cloud storage was commonplace. Their challenge was to establish the brand and its executives as thought leaders in a new category and generate widespread recognition.

The Pollack Group's solution involved a national media campaign focusing on file sharing and privacy trends, securing partnerships and high-profile press coverage. This effort successfully positioned drop.io's leadership and significantly increased brand visibility. The most notable result was the company's acquisition by Facebook in 2010.

Drop.io