Case Study: D.A.R.E. America achieves 79 million media impressions with The Pollack PR Marketing Group

D.A.R.E. America earns over 79 million media impressions with The Pollack PR Marketing Group

The Pollack PR Marketing Group was engaged by D.A.R.E. America, a non-profit organization, to help confront the opioid and prescription drug abuse crisis. The challenge was to launch and promote D.A.R.E.'s new prevention curricula for K-12 classrooms, focusing on teaching students safe decision-making.

The Pollack PR Marketing Group trained D.A.R.E. officers to act as spokespeople and placed them in local media. The agency also created a national Public Service Announcement for TV and radio that was distributed to markets heavily impacted by the crisis. These efforts generated over 79 million media impressions and 27 million radio impressions, featuring in outlets like Newsday and Good Day LA.

D.A.R.E. America