Case Study: Customer Management Practice becomes an industry authority with The Pollack PR Marketing Group

Customer Management Practice generates 3,335 earned media placements with The Pollack PR Marketing Group

The Pollack PR Marketing Group was engaged by Customer Management Practice (cmp), a company focused on customer experience as a business discipline, to address a significant visibility challenge. Despite rapid growth, cmp needed to sharpen its market position, establish its research division as an authoritative voice, and elevate its flagship Customer Contact Week event with greater media attention and social media presence.

The Pollack Group implemented an integrated communications strategy that began with building a cohesive message architecture. This unified approach combined public relations, executive thought leadership, social media management, and influencer relations. The results were substantial, including 3,335 earned media placements, a 94.8% year-over-year increase in coverage, 3.85 billion earned impressions, and a $35.6 million advertising value equivalency. The Pollack Group also drove a 57% increase in social media engagement and significantly grew the brand's online following, solidifying cmp as an industry authority.

Customer Management Practice (cmp)