Case Study: Curator Paints boosts online engagement and foot traffic with The Pollack PR Marketing Group

Curator Paints boosts online engagement 27% with The Pollack PR Marketing Group

The Pollack PR Marketing Group was engaged by Curator Paints, an ultra-premium paint brand inspired by Irish art, to support its debut in the U.S. market. The challenge was to build brand awareness and drive conversion for its new 144-color collection among American consumers.

The Pollack PR Marketing Group developed a targeted paid social and PPC program that utilized discovery and retargeting campaigns. This strategy allowed them to analyze engagement data to refine messaging and content for the conversion funnel. The campaign successfully increased online engagement by 27% in key markets, boosted foot traffic to retailers by 15%, and led to 50% more retailers reporting stronger brand awareness.

Curator Paints