Case Study: Crucial achieves over 100 million media impressions with The Pollack PR Marketing Group

Crucial boosts awareness with The Pollack PR Marketing Group to earn over 100 million media impressions

Crucial.com, a division of Micron Consumer Products and a leading online retailer of computer memory upgrades, needed to increase awareness of its do-it-yourself memory upgrades as an easy solution for common computer problems. The company partnered with The Pollack PR Marketing Group to address this challenge.

The Pollack Group implemented a multi-phase campaign utilizing consumer research, media tours, and creative promotions like a nationwide search for an "Office Computer Go-to Superstar." This strategy secured over 100 million earned media impressions, including a satellite media tour that reached 7.5 million viewers and listeners, significantly boosting awareness for Crucial.com.

Crucial