Case Study: City of West Hollywood Builds Community Trust in Transitional Housing with The Pollack PR Marketing Group

City of West Hollywood improves community sentiment with The Pollack PR Marketing Group

The City of West Hollywood faced the challenge of building community trust for its plan to convert a motel into transitional housing for people experiencing homelessness. They needed to overcome stakeholder fears regarding safety and crime. The Pollack PR Marketing Group was engaged, utilizing its Message DNA service to address this.

The Pollack PR Marketing Group developed targeted messaging to explain the initiative and alleviate concerns. This included creating talk tracks for city leaders, informational materials, and press releases. As a result, the community's sentiment and overall response to the project became measurably more positive.

City of West Hollywood