Case Study: City of West Hollywood improves media confidence with The Pollack PR Marketing Group

City of West Hollywood conducts multi-day media trainings for dozens of staff with The Pollack PR Marketing Group

The City of West Hollywood, a progressive municipality in Los Angeles, sought to improve how its officials communicated with the press. To provide a foundational education on media relations, the city engaged The Pollack PR Marketing Group to develop and conduct a comprehensive 'Media Training 101' program.

The Pollack PR Marketing Group implemented a multi-day media training for dozens of city staff and all city council-members. The solution was highly effective, with nearly all participants reporting they felt more confident in dealing with reporters. The vendor's work successfully enhanced the communication capabilities of the city's key officials.

City of West Hollywood