Case Study: City of Beverly Hills Creates a Viral Centennial Celebration with The Pollack PR Marketing Group

City of Beverly Hills celebrates 100 years with The Pollack PR Marketing Group’s 4,000-lb chocolate cake event for 15,000 people

The City of Beverly Hills wanted to celebrate its 100th anniversary in 2014 with a major event that matched its global reputation for glamour and prestige. To achieve this, the city enlisted The Pollack PR Marketing Group, which leveraged its experiential marketing and public relations services to create a memorable centennial celebration.

The Pollack PR Marketing Group staged a large-scale birthday block party on Rodeo Drive, which was centered around a massive 4,000-pound chocolate cake depicting city landmarks. The agency built momentum through media seeding, preview events, and a time-lapse video of the cake's creation. The solution resulted in an event for 15,000 people and generated over 700 million media impressions, with features on major outlets including CNBC Closing Bell, Reuters, and NBC News.

City of Beverly Hills