Case Study: Carnival Cruise Line Secures Major Los Angeles Broadcast Coverage with The Pollack PR Marketing Group

Carnival Cruise Line secures major LA broadcast coverage with The Pollack PR Marketing Group

The customer, Carnival Cruise Line, faced the challenge of generating significant local media attention for the debut of its new ship, the Carnival Panorama, in Long Beach. This was the cruise line's first new ship on the West Coast in two decades. To address this, they engaged The Pollack PR Marketing Group for public relations and event support.

The Pollack PR Marketing Group implemented a strategy focused on securing broadcast news coverage for the celebratory events. The solution successfully resulted in coverage on all major local Los Angeles broadcast stations, including KTLA, KCBS, KABC, and KNBC. Furthermore, the agency managed a significant brand integration on KTTV’s “Good Day LA” morning show, achieving widespread visibility for the new ship's launch.

Carnival Cruise Line