Case Study: Bob Hope USO boosts LAX center visibility and volunteer support with The Pollack PR Marketing Group

Bob Hope USO boosts LAX center awareness for 100,000 annual service members with The Pollack PR Marketing Group

The customer, Bob Hope USO, faced uncertainty regarding the future of its LAX center, a vital facility serving over 100,000 military members annually, due to a major airport renovation project. The Pollack PR Marketing Group was engaged to build grassroots support and attract volunteers for the center's 24/7 operations.

The Pollack PR Marketing Group initiated a long-term community-awareness campaign, strategically coordinating media days around key military-focused news cycles like Veteran’s Day and Memorial Day. This solution generated in-depth feature broadcasts that successfully drove interest in volunteering and elevated the center's profile, though no specific metrics were provided.

Bob Hope USO