Case Study: Bob Evans Farms achieves 240% ROI and major media coverage with The Pollack PR Marketing Group

Bob Evans Farms achieves 240% ROI with The Pollack PR Marketing Group

Bob Evans Farms, a producer of refrigerated convenience foods, sought to amplify its philanthropic "Our Farm Salutes" campaign supporting the military. The company retained The Pollack PR Marketing Group to leverage this initiative for greater brand awareness and positive perception.

The Pollack Group conceived the idea to paint the brand's iconic barn purple, which attracted significant media attention. The agency also secured a partnership with The Gary Sinise Foundation and later expanded efforts to promote the "Heroes to CEOs" program, securing national media spots like The Today Show. The Pollack PR Marketing Group's work resulted in a verified 240% ROI for the first half of 2022 and a net contribution of $1.79 per dollar spent on PR, significantly boosting brand favorability.

Bob Evans Farms