Case Study: Baskin-Robbins boosts neighborhood engagement and national community programs with The Pollack PR Marketing Group

Baskin-Robbins launches 31-Cent Scoop Night with The Pollack PR Marketing Group to engage 70+ franchises

The Pollack PR Marketing Group was engaged to support Baskin-Robbins, a well-established ice cream brand, in its re-branding and new retail look initiative across Southern California. The challenge involved managing grassroots efforts and engagement for over 70 individual franchisee storeowners, all entrepreneurs who needed to be unified under the refreshed brand identity.

The Pollack PR Marketing Group implemented a solution focused on grassroots management and experiential programming. This included creating special local events, most notably the legendary "31-Cent Scoop Night" held at 31 stores, and developing a toolkit to scale these community programs nationally. The successful effort resulted in positive feedback from the client's area marketing manager and effectively invigorated the franchise network.

Baskin-Robbins