Case Study: Apollo Information Systems achieves significant market share growth with The Pollack PR Marketing Group

Apollo Information Systems grows market share with The Pollack PR Marketing Group

The Pollack PR Marketing Group was hired by Apollo Information Systems, a cybersecurity value-added reseller, to solve a lead generation problem. The customer was struggling to compete with much larger firms in its space.

The Pollack Group engineered an integrated marketing program built around a heavy expert content strategy to promote Apollo's cybersecurity professionals. This involved creating video series, streams, and information products, often in collaboration with industry partners. As a result, Apollo significantly grew its year-over-year market share and entered its most dramatic growth phase in 20 years. The Pollack Group's program successfully expanded the firm's executive thought leadership into earned media coverage.

Apollo Information Systems