Case Study: American Camp Association boosts media reach and campaign messaging with The Pollack PR Marketing Group

American Camp Association secures over 178 million media impressions with The Pollack PR Marketing Group

The American Camp Association (ACA) faced the challenge of educating parents and caregivers about the benefits of its accredited camps and reframing the public narrative outside of the traditional summer months. To tackle this, the ACA retained The Pollack PR Marketing Group for ongoing counsel and media relations support.

The Pollack Group implemented a comprehensive PR strategy utilizing its Message DNA framework to refine the ACA's external communications and value proposition. This work supported the launch of a major $45.5 million Character at Camp initiative. The solution resulted in over 178 million media impressions, featuring on top-tier outlets like CBS News and Yahoo News, and the creation of a refined five-year marketing plan for the association.

American Camp Association