Case Study: The Organic Expo boosts ticket sales and exhibitor interest with Polkadot Communications

The Organic Expo - Customer Case Study

The Organic Expo, the premier trade show for the natural and organic products community in Australia, needed to drive ticket sales and secure exhibitors for its event. To meet this challenge, they engaged the services of Polkadot Communications to generate significant pre-event media coverage and promote their exhibitors.

Polkadot Communications executed a multi-faceted media strategy that included a live weather cross on Channel Seven's Sunrise program, distributing a 'what's on' alert to magazine calendar pages, and seeding products to key influencers. The efforts by Polkadot Communications resulted in extensive pre-event and during-event coverage across all media platforms, including live TV broadcasts. The campaign successfully exceeded client expectations, leading to a three-year partnership, and media clippings grew consistently each month, reaching 100% of their goal by the sixth month.

The Organic Expo

Mary Hackett

Director