Case Study: The Dough Collective drives store growth with Polkadot Communications

The Dough Collective drives coverage to 95% with Polkadot Communications

The Dough Collective, a bakery bringing its popular Asian-style breads to the Australian market, faced the challenge of launching its unique, handcrafted products in the Sydney CBD. They partnered with Polkadot Communications to execute a PR campaign that would drive foot traffic and communicate their artisanal key messaging to media.

Polkadot Communications implemented a solution that included a hands-on media event for journalists, arranged spokesperson interviews, and seeded recipes to highlight the product variety. The campaign successfully secured extensive local and national coverage, which contributed to the opening of multiple new stores. Measured media clippings grew steadily each month, reaching 95% by the sixth month of the campaign.

The Dough Collective