Case Study: Sloggi drives retail sales and nationwide buzz with Polkadot Communications

Sloggi - Customer Case Study

Sloggi, a popular lingerie brand, hired Polkadot Communications to promote its international "Show Me Your Sloggi" competition. The challenge was to drive retail sales by finding Australia's best bottom, positioning the brand as fun and cheeky to a young audience, and securing Australian representation in the global final.

Polkadot Communications implemented a multi-faceted PR campaign that included national media seeding, celebrity endorsements, and a grand final event. This strategy successfully increased website traffic and retail engagement. Polkadot Communications delivered extensive media coverage, with clipping results growing from 33% to 97% over a six-month period.

Sloggi