Case Study: Silk’n boosts Australian beauty market penetration with Polkadot Communications

Silk’n - Customer Case Study

Silk'n, a global leader in home-use aesthetic devices, faced the challenge of increasing its market penetration in Australia. Their key hurdles were educating consumers that effective beauty treatments could be done at home, building trust for their relatively new brand, and doing so without a dedicated spokesperson. They engaged the vendor, Polkadot Communications, for a public relations and media outreach campaign.

Polkadot Communications implemented a targeted solution involving tailored media pitches, coordinated product trials for journalists, and extensive outreach to top-tier influencers. The results significantly exceeded expectations, securing immediate, unpaid social media coverage from influential figures. The campaign's measurable impact was clear, with media clippings growing from 10% in the first month to 100% by the sixth month, successfully building widespread brand awareness and trust.

Silk’n