Case Study: PINCHme achieves rapid social engagement with Polkadot Communications

PINCHme - Customer Case Study

PINCHme, an innovative marketing tech platform, needed to quickly build a large, engaged consumer community in Australia to prove value to brand partners and create momentum around its launch. Polkadot Communications supported the launch with a PR and social media campaign designed to drive immediate awareness, encourage user participation, and keep the new audience coming back for updates.

Polkadot Communications launched PINCHme to consumer and trade media with a media kit, then kept momentum going by pitching fresh community growth stats and engaging directly with users on Twitter using #PINCHme. The campaign helped PINCHme reach more than 100,000 Facebook followers within a few days of launch, with campaign clipping performance rising steadily from 72% in month one to 97% by month six.

PINCHme