Case Study: IMATS drives ticket sales and national TV coverage with Polkadot Communications

IMATS - Customer Case Study

IMATS, an international trade show for makeup artists, needed to drive ticket sales and raise the local profile of its event and international artists, which were initially unknown in the Australian market. To meet this challenge, they hired the PR agency Polkadot Communications.

Polkadot Communications implemented a targeted PR solution that included securing exclusive media interviews, providing trend insights from participants to journalists, and engaging beauty bloggers for live coverage. This strategy successfully generated significant pre-event and during-event publicity, including a feature on national Channel 10 news. The campaign was highly effective, leading IMATS to hire Polkadot Communications for three consecutive years.

IMATS

Michael Key

Publisher, Make-Up Artist Magazine and Founder