Case Study: Freedom Foods boosts health food awareness with Polkadot Communications

Freedom Foods - Customer Case Study

Freedom Foods, a company focused on driving healthier eating in Australia, faced the challenge of repositioning its brand beyond just gluten-free products in a competitive market. They needed to re-engage health-seeking consumers and manage a constant flow of new product developments without oversaturating media channels. To address this, they partnered with the vendor Polkadot Communications for public relations services.

Polkadot Communications implemented a multi-step PR solution that included reintroducing the full product portfolio, enlisting celebrity and expert spokespeople, and continuously promoting new products with creative pitches. The results were significant, with media clippings increasing month-over-month from 20% to 90% over a six-month period. The campaign secured high-profile coverage on major TV shows and in leading magazines, which contributed to the customer's goal of being seen as a leader in the health food space and led to a renewed contract with Polkadot Communications.

Freedom Foods