Case Study: Adina Hotel achieves a successful Bondi Beach launch with Polkadot Communications

Adina Hotel - Customer Case Study

Adina Hotel, a well-known Australian accommodation provider, needed to launch its new Bondi Beach property successfully despite local community concerns and establish it as a premier Sydney destination. They engaged the services of Polkadot Communications to manage a travel PR campaign for this critical opening.

Polkadot Communications executed a multi-pronged solution including an exclusive media launch, a street activation with graffiti to drive foot traffic, and hosted stays for key travel and trade media. This strategy generated significant media hype and a steadily increasing volume of press coverage, achieving 100% of their clippings target within six months of the launch.

Adina Hotel