Case Study: OhioHealth achieves data-driven frontline communications and higher employee engagement with PoliteMail Software

The growth of email usage during COVID-19 & the impact on internal communications

OhioHealth is a not-for-profit hospital and care system of 35,000 associates serving central Ohio that faced an urgent need for timely, effective communications to frontline clinicians when COVID-19 hit. Previously reliant on gut instinct and anecdote, the communications team engaged PoliteMail Software, using PoliteMail for Outlook Email Intelligence to gain real‑time analytics on opens, read time, clicks, and send timing to better target and prioritize messages.

Using PoliteMail Software’s analytics, OhioHealth segmented audiences, personalized content, increased then optimized frequency (moving from daily to twice-weekly as engagement shifted), and drove staff to the intranet as a source of truth. The data-driven approach earned executive trust and measurable gains — OhioHealth achieved about a 70% average open rate (vs. a 67% healthcare benchmark) and a 47% read rate (vs. 38% benchmark), improving engagement and enabling faster, more effective communications to frontline teams.

OhioHealth