Case Study: American Cancer Society achieves a 44% increase in internal email open rates with PoliteMail Software

The American Cancer Society Boosts Internal Email Open Rates by 44% with PoliteMail

The American Cancer Society (ACS), a large nonprofit with 6,500 employees, needed better insight into whether staff were reading internal communications—open rates hovered around 52% and metrics were buried in cumbersome software while teams manually uploaded lists into Outlook. To solve this, ACS turned to PoliteMail Software’s PoliteMail for Outlook Email Intelligence to simplify tracking and measurement of internal emails.

PoliteMail Software provided real-time analytics, easy-to-use reporting, and custom Outlook templates that reduced clicks and improved engagement, while preserving the familiar Outlook experience. Within nine months ACS raised open rates to 75% (a 44% increase), achieved a 40% read rate and 34% engagement, streamlined reporting to demonstrate ROI, and made PoliteMail the go-to platform for leadership communications.

American Cancer Society

Anne Hartwick

Managing Editor