Case Study: Kroger achieves metric-driven, enterprise-wide communications during COVID-19 with PoliteMail Software

How Kroger Used PoliteMail to Create a Metric-driven Enterprise-wide Communication Approach During COVID-19

Kroger, one of America’s largest retailers, faced an urgent internal-communications challenge when COVID-19 hit: they needed consistent, timely, and personalized messages, while many store associates were overwhelmed by too many emails. To address this, Kroger partnered with PoliteMail Software and used PoliteMail for Outlook Email Intelligence to measure and manage internal email communications.

PoliteMail Software provided Outlook-based analytics that allowed Kroger to create a metric-driven, enterprise-wide communication approach — analyzing campaign data to refine cadence and messaging and establish a continuous improvement cycle. The result was more effective, prioritized internal communications during the pandemic, with Kroger reporting measurable improvements in communication cadence and message relevance thanks to PoliteMail Software.

Kroger

Lisa Allison

Store Communications Manager