Case Study: Microsoft boosts employee email readership 34% and engagement 54% with PoliteMail Software

How Does Microsoft Improve Employee Email Engagement

Microsoft’s customer service and support unit faced low and uneven internal email engagement: a long, text‑heavy managers’ newsletter was taking days to produce yet getting almost no readership, while short “popcorn” postcard emails were much more popular. To diagnose and prioritize communications, Microsoft used PoliteMail Software’s PoliteMail for Outlook Email Intelligence to measure opens, clicks and engagement across their email programs and intranet content.

Using PoliteMail Software’s analytics and follow‑up focus groups, the team canceled the underperforming managers’ newsletter, doubled down on concise “popcorn” emails, and redesigned the managers’ intranet page to be shorter, visual and easier to use. The data‑driven shift delivered measurable gains: readership rose 34% and engagement increased 54% to 98.4%, intranet views surged from near‑zero levels, and leaders were able to reallocate staff time to higher‑ROI communication.

Microsoft

Tracey Grove

Internal Communications Director